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Product protection became the top 2013 supply chain pain point for the first time, where 48% of executives face increasing counterfeiter sophistication over countermeasures. |
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Supply chain challenges differ around the world, as do opportunities. In Asia, 67% report product damage and spoilage as a top concern, almost double that of Western Europe. |
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A significant 17 percentage point increase of executives are planning to use more new distribution channels to improve competitiveness and efficiency over the next five years. |
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